
CRV BV
P.O. Box 454
6800 AL Arnhem |


CRV Lagoa is situated in Lagoa da Serra, Sertaozinho,
some 300 km north west of Sao Paulo, Brazil. The company has been
part of the CRV group since 1998 and has developed very well in recent
years. Semen sales exceed 1.5 million doses per year including the
import of Holstein semen from CRV. Lagoa employs some 100 people and
has a distribution network with some 200 independent distributors
all over Brazil. On an annual basis, Lagoa trains over 3,000 people
in DIY-AI (Do It Yourself – Artificial Insemination) to inseminate
cows on farms all over Brazil. As a breeding company Lagoa tests around
30 bulls per year, mostly of Nelore, GIR and Girolande breeds.
CRV Lagoa supports its sales by a daily live five hour TV broadcast
produced in house. The first year after its introduction, 2005-2006,
the new sexed semen product, with 20% of sales, already contributed
substantially to Lagoa’s turnover and profit. Go
to the CRV Lagoa website (Portuguese)

Zebus at a ford in Brazil
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Napolitana te da Cal (Gir Leiteiro,
milk type) |
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TV-studios Canel de Bios in Brazil,
Lagoa |
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